It is important to capture the essence of an occasion as an event photographer, whether it’s a wedding, a conference, or a concert. But before you start snapping away, you need to make sure you understand the expectations and preferences of your client. Asking the right questions can help you deliver high-quality images that meet their needs and showcase your skills. Outside of the typical questions – “What date?” “What time?” and “Where is the event?”; here are four questions you should ask every event photography client before you confirm a booking.

1. How soon do you need the images?
One of the first things you should ask your client is when they need the images delivered. This will help you plan your post-processing workflow and avoid any delays or misunderstandings.

Some clients may need the images within a few hours or days, while others may be more flexible. Depending on the urgency, you may need to charge extra for a fast turnaround.

You should also discuss how you will deliver the images, whether it’s via email, cloud storage, or physical media.

2. How do you plan on using the images?
Another important question to ask your client is how they intend to use the images. This will help you determine the best format, resolution, and style for your photos. For example, if your client wants to use the images for social media, you may need to crop them to fit different platforms and optimize them for web viewing. If your client wants to print the images or use them for large-scale displays, you may need to provide high-resolution files and avoid excessive editing.

You can also ask your client if they have any specific requirements or preferences for the images, such as color scheme, mood, or theme.

3. Who do I liaise with on-site?
When you arrive at the event venue, you need to know who to contact and communicate with. This will help you avoid any confusion or conflicts with other staff or vendors.

You should ask your client who will be your main point of contact on-site, whether it’s them, a team member, an event planner, or an external coordinator; be sure to get their name, phone number, and email address so you can reach them easily if needed. If you have a two-way radio this may come in handy in areas where cell service is poor (make sure you use earpieces so you don’t disturb the event you’re covering).

Once on location introduce yourself to the contact person and check in throughout the event.

4. Do you have a shot-list?
A shot-list is a collection of specific shots that your client wants you to capture during the event. It can include details such as people, places, moments, or angles that are important or meaningful to your client.

Having a shot-list can help you ensure that you don’t miss any key shots and that you meet your client’s expectations. However, some clients may prefer to leave it up to your creativity and discretion. If they want you to create one based on their brief share it with them once completed.

You can also ask them if they are open to suggestions or improvisations from your side. A little collaboration can go a long way.

These are some of the questions that can help you better prepare to photograph and deliver amazing images that satisfy your clients. By asking these questions, you can show your professionalism, build rapport, and demonstrate your value as an event photographer.